Advertising & Marketing Tobacco- How do you sell death?
“The problem is how do you sell death? How do you sell a poison that kills 5.4 million people a year – an average of one person every six seconds – and accounts for one in 10 adult deaths worldwide. You do it with open places, the lakes coming up to the shore. They do it with healthy young people. They do it with athletes. How could a whiff of a cigarette be of any harm in a situation like that? It couldn’t be- there’s too much health- too much absolute exuding of youth and vitality. That’s how they do it.” -Fritz Gahagan (c. 1992)- Marketing Consultant (5 for Companies)
NO Nicotine- NO Tobacco Industry
“The cigarette should be conceived not as a product but as a package. The product is nicotine….. Think of the cigarette pack as a storage container for a day’s supply of nicotine…. Think of a cigarette as a dispenser for a dose unit of nicotine. Think of a puff of smoke as the vehicle of nicotine….Smoke is beyond question the most optimized vehicle of nicotine and the cigarette the most optimized dispenser of smoke.” -Phillip Morris, 1971